Newport Advertisement

Newport Advertisement

Emmett McBain, Greensboro, North Carolina, 1970

Description

Ad for Lorillard’s Newport menthol cigarettes. Menthol cigarettes were aggressively marketed to African Americans, and are now four times more popular with Black customers than white ones.

Image courtesy of the University of Illinois at Chicago, Richard J. Daley Library, Special Collections & University Archives.

Collections: AIGA Medalists (2017)
Discipline: Promotional design and advertising
Format: Advertisement
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