Marlboro Advertisement
Emmett McBain, Chicago, Illinois, 1972
Description
Ad for Philip Morris International’s Marlboro cigarettes, Burrell McBain, Inc. Philip Morris turned to Burrell McBain to help grow its market share among African Americans, creating a Black Marlboro man that was the antithesis of the brand’s iconic white cowboy.
Image courtesy of the University of Illinois at Chicago, Richard J. Daley Library, Special Collections & University Archives.
Collections:
AIGA Medalists (2017)
Discipline:
Promotional design and advertising
Format:
Advertisement
Credits
- Medalist
- Emmett McBain
- Advertising agency
- Burrell McBain, Inc.
- Client
- Philip Morris International
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