Parchtone is one of Jerry French’s oldest paper lines, and mostly considered a non-designer sheet. However, Jerry wanted a promotion aimed at both printers and designers. This was a challenge considering the stigma attached to parchment paper. Printers use a great deal of Parchtone for certificates, announcements, letterheads, and menus, but designers usually don’t give this sheet a second look. I decided to create a piece based on a fictitious martini bar called Parched and include pieces that the printers could relate to producing, but design, format, and print them in a way that would invite designers to take another look at Parchtone.