Apple’s Mainframe trade show exhibit, a flexible, Lego-like system, was killing them in inventory, set-up/tear down, and refurb costs. Our objectives included reusing the effective components of the system, reducing parts, and improving function.

The solution was a simple “X”-shaped floor plan that could be lengthened and shortened as needed, from 20’ x 30’ to 110’ x 120’. The redesign saved Apple $6 million in new exhibit costs and extended the life of the system for up to eight years. Powder coating eliminated airborne paint emissions, and a reduction in physical mass eliminated the need for three trucks, reducing gas consumption, air pollution, and wear and tear on the infrastructure.