Rational Software 1995 Annual Report
Cahan & Associates, San Francisco, California, 1995
Description
Rational Software provides tools and methodologies to make the development of complex software systems easier. Since it’s difficult to understand this area of expertise, we chose accessible, consumer-oriented illustrations to help convey how ubiquitous the microprocessor is in products throughout the world. The illustrations highlight four core strategies: real-time embedded systems, command-and-control systems, mission-critical information systems, and distributed client server applications. Simple statistics, such as how many microprocessors you encounter in a day, are included to show how large the market is for Rational’s technology.
Collections:
Communication Graphics: 17 (1996)
Repository:
Denver Art Museum
Discipline:
Corporate communications design
Format:
Corporate communication, Illustration, Booklet
Credits
- Design firm
- Cahan & Associates
- Art director
- Bill Cahan
- Graphic designer
- Bob Dinetz
- Illustrator
- Jeffrey Fisher
- Writer
- Tim Peters
- Copywriter
- Tim Peters
- Printer
- Watt/Petersson
- Paper
- Kashmir & Starwhite Vicksburg
- Client
- Rational Software Corporation
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