Regal Invitation/Regal Name Change Announcement
Regal Invitation/Regal Name Change Announcement
Regal Invitation/Regal Name Change Announcement

Regal Invitation/Regal Name Change Announcement

Dennard Creative, Inc., Dallas, Texas, 1995

Description

This is a piece to announce a new name for an existing company. It is a tongue-in-cheek concept that pokes fun at the lack of originality in both the new name and the new logo. The design executes the name and concept by using yellow page names and graphics that emphasizes the generic commonality of the new name and logo. By using humor, we’ve turned a weakness into a strength.
I value this project in that the client was willing to go along with the self-deprecating concept which proved to be a good way to get people to notice and remember an otherwise generic name and logo.

Collections: Communication Graphics: 17 (1996)
Repository: Denver Art Museum
Discipline: Information design
Format: Information graphic, Promotion, Cards

Credits

Design firm
Dennard Creative, Inc.
Creative director
Bob Dennard
Graphic designers
Bob Dennard, Chris Wood, Wayne Geyer
Illustrators
Bob Dennard, Chris Wood
Writers
Bob Dennard, Wayne Geyer
Typographer
Dennard Creative, Inc.
Printer/fabricator
Regal Printing
Papers
French Paper Co., Dur-o-Tone Newsprint White.
Client
Regal Printing
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