George School Viewbook
Rutka Weadock Design, Baltimore, Maryland, 2001
Description
George School is a coed Quaker boarding school for grades 9 to 12, in Newtown, Pennsylvania. Viewbook, the school’s primary admission publication, is sent to prospective high school students and their parents.
We used candid images of students, activities, academics and the campus to convey both a sense of the physical environment and the tremendous energy of the George School community. We approached the images honestly and the result is a book that is appropriate to the Quaker values of the institution, compelling to its audience and budget-conscious. Viewbook was printed in a three-year quantity; the supplement text will be updated each year.
Juror Notes
“Not overdone. You have to look at it a couple of times to get how great it is.”
Collections:
AIGA 365: 23 (2002)
Repository:
Denver Art Museum
Discipline:
Corporate communications design
Credits
- Design firm
- Rutka Weadock Design
- Creative director
- Anthony Rutka
- Designer
- Ally Weiner
- Photographers
- Jeff Baker, Bob Krist, Jerry Millevoi, Peter Mullet, Anthony Rutka
- Writer
- Odie LeFever
- Typefaces
- Filosofia, Franklin Gothic
- Printer
- Graphtec, Inc.
- Papers
- Potlatch McCoy Velvet 80 lb. text, French Frostone Tundra 70 lb. text, Mohawk Opaque 100 lb. cover
- Client
- George School
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