YMCA Annual Report

YMCA Annual Report

Viva Dolan Communications and Design, Toronto, Ontario, 1995

Description

In addition to reviewing performance highlights, the report’s goal is to communicate the value of YMCA programs to donors and volunteers. A phrase from the YMCA’s vision statement —“the heart of a healthy community”—provides a unifying thematic thread. Ten well-known photographers and artists were each invited to interpret a heart-oriented thought. The narrative sections are designed like book chapters to emphasize the literary feeling of first-person accounts.

Collections: Communication Graphics: 17 (1996)
Discipline: Corporate communications design
Format: Corporate communication, Illustration, Booklet

Credits

Design firm
Viva Dolan Communications and Design
Art director
Frank Viva
Graphic designer
Frank Viva
Illustrator
Various
Photographer
Various
Writer
Doug Dolan
Printer
Bowne of Canada
Client
YMCA of Greater Toronto
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