Photogram Alphabet
Dutch Osborne Design, Providence, Rhode Island, 2005
Description
Photogram Alphabet is composed of found, recycled and reused objects. This new typeface is captured through the photographic process known as the photogram. Each letter is created by capturing the shadow of an object. There is no distortion of scale between the image that is captured and the object from which it was cast. Each object has a unique shape, so the signature of the shadow is often a surprise. As a collection, these signatures have begun to define a new typography and an attitude toward reuse and appropriation. While some images are familiar to adults, others present themselves to children. The purpose of this piece is to foster a dialogue of discovery and exchange through image and text.
Juror Notes
Captures the essence of the characters by using photograms instead of the real thing.
Fabulously quirky.
Credits
- Design firm
- Dutch Osborne Design
- Creative director/designer
- Dutch Osborne
- Art director
- Sarah Meyer
- Illustrator
- Dutch Osborne
- Photographer
- Dutch Osborne
- Copywriter
- Dutch Osborne
- Information architect
- Sarah Meyer
- Printer
- Colonial Printing
- Printing method
- Offset
- Paper
- 100 lb. Creator Gloss white cover
- Client
- Dutch Osborne