“Mead Show” 2001 collateral (print and website)
VSA Partners, Chicago, Illinois, 2001
Description
Legacy Mead Paper—now MeadWestvaco Papers Group—asked VSA Partners to provide the concept for both the printed and online materials for the 45th annual “Mead Show.” Our challenge was twofold: communicate the fact that the show had evolved—with the addition of a new corporate brochure category—as well as create a program that positions Mead top of mind with their target audience (designers, corporations, printers and merchants). We added additional content, imagery and humor to the program.
Juror Notes
“That tongue-in-cheek dead-white-male thing works. It’s very whimsical. I almost like the website more, but it’s complementary with the print.”
Collections:
AIGA 365: 23 (2002)
Repository:
Denver Art Museum
Discipline:
Promotional design and advertising
Credits
- Design firm
- VSA Partners
- Creative director
- Jamie Koval
- Designers
- Nichole Dillon, Jamie Koval, Tim Guy, Dave Ritter
- Photographers
- Howard Bjornson, Paul Elledge, Kipling Swehla
- Illustrator
- VSA Partners
- Writer
- Andy Blankenburg
- Typeface
- Helvetica
- Printer
- Bruce Offset
- Paper
- Mead Signature Dull text and cover
- Client
- Mead Coated Papers
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