McKinney Aerospace, an industry-leading provider of interior completions, refurbishments and avionics services for business jets, turned to fd2s for help in growing its business in a very competitive market. The tagline, “The Experience Inside,” reflects both the high level of industry experience found at McKinney and the outstanding experience customers have when they work with the company. The graphic identity—built around a memorable, relevant logotype that evokes a cutaway view of an aircraft interior—suggests the level of craftsmanship and attention to detail found in the company’s work, as does the “airplane door” die cut of the stationery components.