MICA viewbook
Rutka Weadock Design, Baltimore, Maryland, 2002
Description
We were able to produce this 308-page case-bound book within a tight budget. Of ten forms, only four printed in four-color process; the rest printed in one or two colors. The colored offset sheets, which create a striped pattern along the edges of the book, used contrasting ink colors and halftones. We separated the imagery, which features the extraordinary artwork of MICA students and photography showing student life at MICA, from the copy, which captures the voices of the MICA community. A thumbnail system to help the reader navigate is featured both on the dust jacket and throughout the art sections.
The book has exceeded all expectations: MICA increased its freshman class by 27 percent this year, enrolling 62 percent of its top scholarship winners.
Credits
- Design firm
- Rutka Weadock Design
- Creative director
- Anthony Rutka
- Designer
- Ally Gerson
- Photographer
- Bruce Weller
- Writers
- Theresa Lynch Bedoya, Kim Carlin, Michelle Strunge, Joan Weadock
- Typefaces
- Bodoni, Helvetica Neue
- Printer
- Peake Printers, Inc.
- Bindery
- Advantage Bookbinding Inc.
- Papers
- Sappi Magno Dull 100 lb. Text, Fox River Quest Black 80 lb. Text, Springhill Opaque Offset 60 lb. Text (Pink, Goldenrod, Tan, Green, Blue), Roland Opaque 100 lb. Text
- Client
- Maryland Institute College of Art