Show everything—products, lifestyles, locations, markets, manufacturing, innovations, consumers—and why not throw in some employees? Seemed like a simple enough request. Oh, and by the way, pull it all together in a simple, clear and engaging way that supports and builds on the AptarGroup brand. So we started at the end. It was there that we discovered that the end was exactly where the AptarGroup begins. They start with the people whose lives will improve on a daily basis. The result is a book that begins with the end consumer and ends with the employees who begin the process. Simple, really.