Hanoch and I agreed his book of celebrity portraits should be pop and engaging, not wordy or fussy. There are no captions, thus allowing the reader to react and engage by identifying each celebrity.

The one thing all these celebrities had in common was that they appeared in the press at one time or another. It seemed obvious to (typographically) mimic the appropriate publications where these celebrities would be typically published. The divider pages would appropriate the typography and design of, say, The Wall Street Journal (for Donald Trump and Alan Greenspan); The New York Times, TV Guide, Variety, Rolling Stone, Le Monde and The New York Post worked well for the other categories.