Green City Business Card
Sagmeister Inc., New York, New York, 1996
Description
This is a business card for a gardener specializing in roof terraces in New York City. It prints one color on recycled stock — as simple and cheap as it gets.
The logo design is a fairly cheap trick as well, just combining two clichés (tree = green, Empire State Building = New York).
I was surprised that such a distinguished panel of judges picked this card for inclusion in the annual. I now think that our solution was fairly trite. The really eco-sensitive solution would have been no business card at all — does a gardener really need one?
Collections:
The Greening of Design
Discipline:
Brand and identity systems design
Format:
Brand and identity systems, Business card
Credits
- Design firm
- Sagmeister Inc.
- Art director
- Stefan Sagmeister
- Designer
- Veronica Oh
- Typeface
- Letter Gothic
- Printer
- Dependable Printing
- Paper
- Strathmore Writing Recycled
- Client
- Alexander Groger, Green City
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