Socially and Ecologically Effective Design (SEED) design makes use of products, manufacturing processes, and design applications that conserve water, energy, and natural resources; reduce impact on the natural environment; and support historic building preservation, adaptive reuse, and any efforts that promote health and well-being in public and private environments.

The SEED newsletter was text-driven. WIth no images and no production budget, it made heavy use of clip art for dramatic effect. The paper used, Domtar Sandpiper, is one of the few 100% post-consumer papers available. The ink was soy-based.