QCP-800 Brochure
Jeff Labbé Design Co., San Francisco, California, 1996
Description
The challenge of this project was to make the reader aware of the problems of analog cellular phones and the vast improvements of digital cellular. By breaking down the comunication through a number of pages, the brochure forces the reader to struggle through an analog conversation. While we were producing this brochure, we were also launching a series of ads that dealt with the technological roots of the CDMA technology (licensed and developed by Qualcomm). CDMA was first used by spies in the 1940s, so we knew the brochure was going to have secret agent appeal.
Collections:
Design of Understanding 2
Repository:
Denver Art Museum
Discipline:
Information design
Credits
- Design firm
- Jeff Labbé Design Co.
- Art directors
- Jeff Labbé, Gothold-Bascopé
- Designers
- Jeff Labbé, Marilyn Louthan
- Illustrations
- CSA Archive
- Photographer
- Kimball Hall
- Writers
- Ed Crayton, Eric Springer
- Typefaces
- Helvetica Black, Helvetica
- Printer
- Calsonic Muir Graphics
- Papers
- French Dur-O-Tone and Construction 100#, 80#
- Client
- Qualcomm Inc.
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