Nice Seats
Foote, Cone & Belding Promotion & Design, San Francisco, California, 1995
Description
A creative strategy conceived as an in-store promotion for the Dockers brand of casual men's pants promoted the notion that a lucky customer/fan (and guest) could win two Nice Seats at Super Bowl XXX, America's premier sporting event. Shifting the focus away from those in the game to those at the game, the designers devised a ballot box that showcased the two coveted seats. Entry blanks printed on acetate kept the prize visible as the contest progressed.
Collections:
A Decade of Sports Graphics
Repository:
Denver Art Museum
Discipline:
Promotional design and advertising
Credits
- Design firm
- Foote, Cone & Belding Promotion & Design
- Art directors
- George Chadwick, Eric Rindal
- Designer
- Dee Pyshe
- Copywriter
- Steve Good
- Printers
- G & R Plasic Products (Box), Leit'n Up (Poster)
- Fabricator
- Tolone Studios
- Paper
- 120# LOE Cover (Poster)
- Client
- Dockers
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