Burton Madonna Ad
Jager Di Paola Kemp Design, Burlington, Vermont, 1994
Description
Intended for small, regional snowboard publications, this ad soars above the blatant sexism and braggadocio that typify snowboard advertising. The ad outsmarted a culture consumed in one-upmanship with humor and unabashed confidence. By deconstructing the hype surrounding the undisputed Queen of Sleaze, it embraces a hand-made, raw composition that communicates an honest, quality vibe to the company's advantage.
Collections:
A Decade of Sports Graphics
Repository:
Denver Art Museum
Discipline:
Promotional design and advertising
Format:
Advertisement, Promotion
Credits
- Design firm
- Jager Di Paola Kemp Design
- Creative director
- Michael Jager
- Art director
- David Covell
- Designer
- Keith Brown
- Client
- Burton Snowboards
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