Carolina Panthers Team Logo and Logotype
NFL Properties Advertising & Design Group, New York, New York, 1994
Description
The desigers' challenge was to develop a new logo and logotype that would anticipate the spirit and passion of future fans of the Carolina Panthers, an NFL expansion team. The logo also had to accommodate a variety of applications, from team helmets, uniforms, stationery, print, and video ads to commercial use on a wide range of licensed merchandise. Instantly recognizable yet different from other NFL team logos, the Panthers logo readily became a powerful unifying symbol of Carolina pride.
Collections:
A Decade of Sports Graphics
Repository:
Denver Art Museum
Discipline:
Brand and identity systems design
Format:
Brand and identity systems, Logo
Credits
- Design firm
- NFL Properties Advertising & Design Group
- Creative director
- Bruce Burke
- Designer
- Jim Breazeale
- Typographers
- Kelly Hume, Kurt Osaki
- Client
- Carolina Panthers Football Organization
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