Nike LA Books II campaign
Wieden & Kennedy, Portland, Oregon, 1995
Description
Basketball in Los Angeles has a proud history of winning and a trove of legendary players. Nike's LA campaign, based on real stories of coaches and heroes, was created for the city's ballplayers as a tribute to their legacy and their iconoclastic style of play.
Collections:
A Decade of Sports Graphics
Repository:
Denver Art Museum
Discipline:
Promotional design and advertising
Credits
- Design firm
- Wieden & Kennedy
- Creative directors
- John C. Jay, Dan Wieden
- Art director
- Imin Pao
- Designer
- Jessie Huang
- Photographer
- John Huet
- Copywriter
- Jimmy Smith
- Client
- Nike, Inc.
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