Duffy & Partners was charged with creating a package that was delicate and soft yet also sophisticated for this new line from Thymes, made specifically for baby and enhanced with calming lavender, chamomile and aloe vera. The packaging encompasses these serene product intrinsics with a hand-painted nature design, which is differentiating, as well as inspiring and imaginative.

“Illustration is appropriate for baby, yet not so cute that it doesn’t appeal to adults—twill pull tab is a nice touch.”
“I love that while each package uses a different illustration, sometimes in a different color palette, they form a very cohesive range.”
“Not a detail or surface within this system was overlooked. I couldn’t wait to open each piece as it revealed another surprise—very appropriate but unexpected for the ‘baby’ category.”