Tradition and Transformation
Tradition and Transformation
Tradition and Transformation
Tradition and Transformation
Tradition and Transformation
Tradition and Transformation

Tradition and Transformation

Binocular, New York, New York, 2005

Description

The challenge for this project was to create a distinctive and elegant honorary volume—a festschrift befitting an emeritus professor who was a pioneering scholar in his field—on a very tight budget. The default specifications were to be the standard 8.5 x 11 format, matte coated paper, black ink only. Our design solution called, instead, for a smaller trim size that would produce a more substantial book block, for an off-white uncoated paper, and for the application throughout of Pantone Black 4, which produces a slightly brownish hue and lends a subtle warmth to both text and reference images. Without the luxury of process inks or additional spot colors, carefully composed typography was essential, and all design elements needed to work in solids, tints or dropouts.

Juror Notes

An inspired ode to a professor’s life’s work imbued with importance and warmth, due to design decisions of trim size and color. We were impressed with the typographic skill evident throughout, as well as the strong spreads that introduced each essay.

Collections: 50 Books | 50 Covers of 2005
Repository: Denver Art Museum
Discipline: Book design
Format: Book

Credits

Design firm
Binocular
Designers
Joseph Cho, Stefanie Lew
Jacket designers
Joseph Cho, Stefanie Lew
Production coordinator
Joseph Cho
Editor
Judith G. Smith
Trim size
6.5 x 9.375 inches
Pages
504
Quantity printed
500
Compositor
Binocular
Typeface
Documenta
Printer/binder
Friesens
Jacket printer
Friesens
Paper
Finch, Finch Fine, soft white, 80 lb. text, smooth
Binding method
Smyth-sewn casebound
Publishers/clients
Spencer Museum of Art, University of Kansas, University of Washington Press (association)
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