After more than 80 years of operating as a single company, Motorola, Inc., decided to separate into two independent companies. One of these was “Motorola Solutions,” the B2B entity that serves government and enterprise business.

Siegel+Gale was tasked with redefining and launching the new Motorola Solutions brand and organization, developing its purpose and creating a visual identity system. We had to tell a clear, compelling story that would reinforce the brand’s commitment to innovation, while motivating its global team of employees. This was an opportunity to give “Motorolans” a renewed sense of pride in the contributions they make.

Read the full case study here: [http://www.aiga.org/case-study-motorola-solutions/]