The process involved an analysis of the competitive landscape and an evaluation of alternative packaging solutions in a variety of industries. Ultimately we found that our client's most respected competitor offers an outstanding packaging solution and out-of-the-box packaging experience, and trying to outdo them was futile and unnecessary. Instead, we took a completely different approach. Instead of trying to outdo the competitor's beautiful, yet, very expensive packaging, we explored alternative materials to produce a packaging solution that focused on the idea that less packaging is better.

Read the full case study with juror comments here: [http://www.aiga.org/case-study-hp-chromebook/]

“It's great to see environmentally friendly packaging that isn't brown. Prizing efficiency and a low price-point the HP Chromebook box synced with its product and delivered a great unwrapping experience. (And anything based on take-out food is a winner in my book.)” —Jennifer Kinon