Think Brink Design Catalogue
Think Brink Design Catalogue
Think Brink Design Catalogue

Think Brink Design Catalogue

Willoughby Design, Kansas City, Missouri, 1996

Description

Brink Design creates imaginative items for the home, knickknacks with a purpose. Our objective was to design a piece to be distributed at trade shows and to potential clients, a pretty upscale group. We were given total design freedom but a very limited budget. Our solution was to do a tabloid-type catalogue and print it at a traditional newspaper printer. This allowed us to print a large-quantity 40-page catalogue for a minimal amount. We used the theme “Think Brink” throughout the entire book, incorporating the products with heads or parts of people to reinforce their brand identity. The use of humorous, offbeat copy added to the playfulness of the catalogue.

Collections: Communication Graphics: 18 (1997)
Repository: Denver Art Museum
Discipline: Illustration
Format: Catalogue, Illustration

Credits

Design firm
Willoughby Design
Art directors
Ingred Sidie, Michelle Sonderegger
Graphic designers
Ingred Sidie, Michelle Sonderegger
Illustrator
Various
Photographer
Tim Pott
Copywriter
Mara Friedman
Printer
Austin American Chronical
Paper
Newsprint
Client
Brink Design
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