To proclaim the Museum's mission as a national advocate for design in the coming years, a new identity was created. The design program emphasizes a new name—National Design Museum, and includes large-scale environmental graphics. Doyle explains: "With the new name, Design becomes a process and not just a class of objects. Design is an activity that affects every aspect of our daily lives-that's the essence of the Museum's mission". All aspects of the environmental graphics attempted to address this new mission-namely, by surprise, intrigue and illumination, all on a tight budget.