Channel One Teen Fact Book
Lee Hunt Associates, New York, New York, 1997
Description
The Teen Fact Book is a research tool developed by Channel One Network targeting the marketing and advertising community. There were two main objectives in the creation of this book. The first was to position Channel One Network as an expert among the teen demographic. The other objective was to create a hip reference guide that reflected the brand and lifestyle preferences of the ever-elusive teen. Production note: because of a limited budget, the interior of the book was created as a two-color job and the exterior as a one-color foil stamp.
Collections:
Communication Graphics: 19 (1998)
Repository:
Denver Art Museum
Discipline:
Promotional design and advertising
Format:
Case study, Booklet
Credits
- Design firm
- Lee Hunt Associates
- Creative director
- Cheri Dorr
- Graphic designer
- David J. High
- Illustrator
- David J. High
- Writer
- Sharon Glassman
- Typefaces
- Franklin Gothic, Platelet, Trade Gothic, Zapf Dingbats
- Printer
- Manhattan Color
- Client
- Channel One Network
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