The “010101: Art in Technological Times” website serves as an online gallery, a forum for public discussion and feedback and an educational resource in conjunction with the museum exhibition. Presented with the unique challenge of designing both the web and gallery presentations, we elected to think of the two venues as two parts of the same design challenge. The curators had introduced us to their idea of conveying the contextual material for the exhibition via quotations. We found we could exploit both the interdependent and independent characteristics of the paired venues if the quotes were dynamic and ever changing. If the quotes included those taken from the website discourse and others chosen by the web audience, a “flattening” of hierarchies could be effectively accomplished. In the absence of any single authoritative voice, the only constant was the sprawl of concepts and interpretations introduced to the exhibition experience via LCD monitors.