Jill Howry was asked by AIGA Charlotte to speak in Charlotte, North Carolina, about annual report design and its relevance in today’s business environment. The goal of the invitation was to spark interest in attending this lecture. We created a 40-page booklet using banal financial terminology punctuated by images of horses, ducks, a bird and a moose. The information about the lecture was placed in its entirety on the cover, so the necessary facts could be easily referenced.