Tennessee Repertory Theatre 2002–2003 Season brochure
TH, Franklin, Tennessee, 2002
Description
I was asked to create an efficient piece that would showcase the upcoming season and bolster the high-energy, offbeat branding efforts for this local theater company. The original intention for this piece was to simply stitch together a series of show posters in an oversized self-mailer. Late in the process, however, costs became an issue and the piece had to be trimmed by at least half of its original dimensions. Simply reducing the posters created an awkward scale issue and left the type much too small. I ended up making generous crops to the full-sized pieces, which in the end really added to the energy and avant-garde feel.
Collections:
AIGA 365: 24 (2003)
Discipline:
Promotional design and advertising
Format:
Brochure
Credits
- Design firm
- TH
- Creative director
- Blake C. Tannery
- Designers
- Clark Hook, Jenny Rollings, Blake C. Tannery
- Illustrators
- Jenny Rollings, Blake C. Tannery
- Photographer
- Blake C. Tannery
- Production director
- Michelle Froedge
- Production coordinator
- Michelle Froedge
- Writer
- Kerry Graham
- Typeface
- Courier
- Printer
- Lithographics, Inc.
- Paper
- Cougar Opaque
- Client
- Tennessee Repertory Theatre
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