Tennessee Repertory Theatre 2002–2003 Season brochure
Tennessee Repertory Theatre 2002–2003 Season brochure
Tennessee Repertory Theatre 2002–2003 Season brochure
Tennessee Repertory Theatre 2002–2003 Season brochure
Tennessee Repertory Theatre 2002–2003 Season brochure

Tennessee Repertory Theatre 2002–2003 Season brochure

TH, Franklin, Tennessee, 2002

Description

I was asked to create an efficient piece that would showcase the upcoming season and bolster the high-energy, offbeat branding efforts for this local theater company. The original intention for this piece was to simply stitch together a series of show posters in an oversized self-mailer. Late in the process, however, costs became an issue and the piece had to be trimmed by at least half of its original dimensions. Simply reducing the posters created an awkward scale issue and left the type much too small. I ended up making generous crops to the full-sized pieces, which in the end really added to the energy and avant-garde feel.

Collections: AIGA 365: 24 (2003)
Discipline: Promotional design and advertising
Format: Brochure

Credits

Design firm
TH
Creative director
Blake C. Tannery
Designers
Clark Hook, Jenny Rollings, Blake C. Tannery
Illustrators
Jenny Rollings, Blake C. Tannery
Photographer
Blake C. Tannery
Production director
Michelle Froedge
Production coordinator
Michelle Froedge
Writer
Kerry Graham
Typeface
Courier
Printer
Lithographics, Inc.
Paper
Cougar Opaque
Client
Tennessee Repertory Theatre
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