Hotel 71 brand strategy
Hotel 71 brand strategy
Hotel 71 brand strategy
Hotel 71 brand strategy
Hotel 71 brand strategy
Hotel 71 brand strategy
Hotel 71 brand strategy

Hotel 71 brand strategy

Liska + Associates, Inc., Chicago, Illinois, 2002

Description

Hotel 71 is a 450-room Chicago hotel developed to fill the gap between trendy boutique hotels and dull chain lodging. It began as a total renovation of an ordinary business hotel known as the Executive Plaza, which we needed to transform into an extraordinary and memorable experience for both business and leisure travelers. Working closely with hotel management, we developed a dynamic, welcoming and upbeat brand that consistently emphasizes Hotel 71’s core advantages: location, amenities and amazing city views. In creating everything from Hotel 71’s marketing materials and website, to its minibar products, forms and signs, we designed each item to contribute to the brand experience.

Collections: AIGA 365: 24 (2003)
Discipline: Brand and identity systems design
Format: Advertisement, Brand and identity systems, Brand identity, Brochure, Business card, Corporate communication, Direct mail, Logo, Package, Promotion, Signage, Stationery

Credits

Design firm
Liska + Associates, Inc.
Creative director
Steve Liska
Art directors
Kim Fry, Steve Liska
Designers
Brian Graziano, Hans Krebs, Kristen Merry
Illustrator
Paul Wearing
Photographer
Rodney Oman Bradley
Writers
Ann Marie Gray, Ian Nicholson
Typeface
Franklin Gothic Condensed
Printers
Lake County Press, Yorke Printe Shoppe
Papers
Domtar Titanium, Sappi Strobe Silk
Client
Hotel 71
Loading...
Loading...