The art department at CSULB needed a better way to present its graduate information for prospective students. The existing four-page piece was crammed with information, and the school was looking to clean it up, to make it easier to read. We also wanted to provide the reader with something more than just the facts.

At 32 pages, the booklet displays program information and admission requirements flanked on each side with images of landscapes, from deserts to flowers, A to B.

When we presented the design to the department chair, he immediately recognized the landscapes. “Are those from Arizona highways?”