DIRECTV ESPN Full Court “Farmer” campaign
DIRECTV ESPN Full Court “Farmer” campaign
DIRECTV ESPN Full Court “Farmer” campaign
DIRECTV ESPN Full Court “Farmer” campaign
DIRECTV ESPN Full Court “Farmer” campaign
DIRECTV ESPN Full Court “Farmer” campaign
DIRECTV ESPN Full Court “Farmer” campaign

DIRECTV ESPN Full Court “Farmer” campaign

Motion Theory, Venice, California, 2002

Description

“To some folks, basketball’s just a fancy vegetable. To us, it’s a way of life.” So says Farmer Floyd, the fictional farmer brought to life in this campaign for DIRECTV’s premium college basketball subscription package. Each spot takes a mockumentary look at a farm that “grows” basketballs for the upcoming season, building a narrative with live-action footage, interviews, game highlights, vintage photos and even a veteran Harlem Globetrotter. The result is a cross between the signature ESPN SportsCenter advertisements and a Ken Burns documentary—a memorable and funny campaign that reaches out to dedicated college basketball fans.

Collections: AIGA 365: 24 (2003)
Discipline: Promotional design and advertising
Format: Motion graphic

Credits

Design firm
Motion Theory
Art directors
Mathew Cullen, Jesus De Francisco
Animator
John Clark
Director of photography
Roman Jakobi
Producer
Javier Jimenez
Editor
Mark Hoffman
Writer
Grady Hall
Music
Barton
Typeface
Knockout
Client
DIRECTV
Loading...
Loading...