DIRECTV ESPN Full Court “Farmer” campaign
Motion Theory, Venice, California, 2002
Description
“To some folks, basketball’s just a fancy vegetable. To us, it’s a way of life.” So says Farmer Floyd, the fictional farmer brought to life in this campaign for DIRECTV’s premium college basketball subscription package. Each spot takes a mockumentary look at a farm that “grows” basketballs for the upcoming season, building a narrative with live-action footage, interviews, game highlights, vintage photos and even a veteran Harlem Globetrotter. The result is a cross between the signature ESPN SportsCenter advertisements and a Ken Burns documentary—a memorable and funny campaign that reaches out to dedicated college basketball fans.
Collections:
AIGA 365: 24 (2003)
Discipline:
Promotional design and advertising
Format:
Motion graphic
Credits
- Design firm
- Motion Theory
- Art directors
- Mathew Cullen, Jesus De Francisco
- Animator
- John Clark
- Director of photography
- Roman Jakobi
- Producer
- Javier Jimenez
- Editor
- Mark Hoffman
- Writer
- Grady Hall
- Music
- Barton
- Typeface
- Knockout
- Client
- DIRECTV
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