The Rheingold Brewing Co. packaging

The Rheingold Brewing Co. packaging

POWELL, New York, New York, 2002

Description

We set out to reprise Rheingold’s history, emphasizing its simplicity and New Yorkness in hopes of gaining popularity with culture drivers and old fans alike and reingraining the beer in New York’s cultural fabric. Our single idea of Rheingold as “100% New York by Volume” drove all work within our integrated campaign, instilling each piece with a brash, seedy, bold clarity, and built the brand as a whole into an honest, unmarketed badass beer.

Collections: AIGA 365: 24 (2003)
Discipline: Package design
Format: Package

Credits

Design firm
POWELL
Creative director
Neil Powell
Designer
Neil Powell
Production artist
Josh Rogers
Structural designer
Josh Rogers
Typefaces
Stymie, Twentieth Century
Client
The Rheingold Brewing Co.
Loading...
Loading...