VH1 “Big in 2002” award show packaging
Brand New School, Santa Monica, California, 2002
Description
This award show assembled the year’s oddest in pop culture and put it into a neat, irreverent two-hour time capsule. We took this metaphor literally and wrote a story about a future expo city that is built to exhibit the samples found in a time capsule. The category animations show these exhibits. They parody modes of contemporary art, with the category titles appearing on museum plaques. All design aspects reflect the contradictory ideas of futurism and timeliness, from the stylistic references (midcentury utopian architecture) to the rendering (complex 3-D combined with old photographs) to the typeface (originally designed for a science fiction movie).
Collections:
AIGA 365: 24 (2003)
Discipline:
Motion graphics
Format:
Motion graphic, Package
Credits
- Design firm
- Brand New School
- Creative directors
- Jens Gehlhaar, Jonathan Notaro
- Art director
- Chris Dooley
- Designers
- Saiman Chow, Chris Dooley, Jens Gehlhaar, Ben Go, Tim Koh, Han Lee, Jonathan Notaro, Brian Won
- Animators
- Brumby Boylston, Won Hee, Andy Kim, Mark Kim, Han Lee, Jonathan Pyun, Adrian Sairin, Han Soo, Trix Taylor
- Directors of photography
- Ian Brook, Jonathan Notaro
- Producer
- Jennifer Holstein
- Writers
- Chris Dooley, Jens Gehlhaar, Jonathan Notaro
- Music
- Gus Koven, Stimmüng
- Typefaces
- Precrime, Veeaitch
- Client
- VH1 Productions
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