We showed the great potential of Approtec’s SuperMoneyMaker to transform the lives of Kenyan farmers by juxtaposing an image of a barren field on one page with a fertile harvest on the next page and connecting the two photos with an image of the machine superimposed across both pages. What makes this concept particularly poignant is that the idea of the machine holding great promise is accentuated by the illustration of the hose that wraps across both pages and into the hands of a farmer irrigating his fertile crops.