The client came to us with the request that the cover for this book convey the urgency, fear and danger associated with the topic of smallpox disease. With its simple graphics and bright colors, this cover screams “Danger, Danger, Will Robinson!” in the way industrial or traffic warning signage does. On its face the book stands out like a sore thumb among the quaint covers of other science/history books on the shelves of your local bookstore.