New York Film Festival 40th Anniversary trailer director’s cut
mass™, New York, New York, 2002
Description
To celebrate the 40th anniversary of the New York Film Festival of Lincoln Center and promote its sponsor Grand Marnier, we measured the festival’s impact: 1 city, 57 countries, 2,150 stories, 40 years. Sequences are treated like filmic scenes, with different styles and sounds resulting in a miniature movie. To multiply the effect of counting, animation speed and the screen’s subdivisions double every two seconds. The typeface is a mass™ product. The 30-second animation economically doubled as a television spot and festival trailer. One hell of an opening sequence, my dear fellow designers.
Collections:
AIGA 365: 24 (2003)
Discipline:
Motion graphics
Format:
Motion graphic, Promotion
Credits
- Design firm
- mass™
- Creative director
- Stephan Valter
- Designer
- Stephan Valter
- Animator
- Stephan Valter
- Writers
- Stephan Valter, Kai Zimmermann
- Music
- Drazen Bosnjak
- Typeface
- mass def™
- Client
- Grand Marnier
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