Blossa Årgångsglögg is an important member of the Blossa family, launched every year with a new flavor and design. The aim of the vintage mulled wine is to generate awareness of Blossa ahead of the mulled-wine season and to drive sales across the whole range. The design needs to capture the essence of the year’s flavor and be unique and alluring.
Blossa Annual Edition is always produced in a round and chubby bottle. It has a modern and younger look, which generates PR and consumer branding.