Slide
Cahan & Associates, San Francisco, California, 2006
Description
Slide is a new speakeasy/nightclub opening on Mason Street in San Francisco. To communicate the idea and atmosphere of a speakeasy, the design is very quiet and restrained. Type is set small, almost as a whisper. The copy written for all of the pieces is slightly cryptic, often referencing slang terms from the Prohibition Era.
Juror Notes
“Unusual promo for a bar. Nice mix of grid-sensibility with vintage imagery. For a bar, it elevated the idea.”
“Intimacy of the book form really relates to the ambivalence of a speakeasy. Cover is unassuming, just like a speakeasy.”
Collections:
AIGA 365: 28 (2007)
Repository:
Denver Art Museum
Discipline:
Promotional design and advertising
Credits
- Design firm
- Cahan & Associates
- Creative director
- Bill Cahan
- Art directors
- Erik Adams, Bill Cahan, Todd Richards
- Designers
- Erik Adams, Todd Richards
- Production artist
- Liisa Turan
- Copywriters
- Erik Adams, Todd Richards
- Printer
- Graphic Press
- Paper
- Pegasus Midnight Black
- Typeface
- Helvetica
- Client
- Delicious Brands
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