Keeping a diary
Sagmeister, Inc., New York, New York, 2006
Description
We were invited to Singapore to produce another installment of the series “Things I have learned in my life so far.” This one-minute clip about the importance of keeping a diary was shot in one day in an abandoned historic Tang Dynasty park in Singapore.
Juror Notes
“The images in this piece are tranquil and surprising, making it hard to look away. The aesthetics borrow heavily from the language of travel advertisements, setting up an interesting tension: travel is all about getting away, whereas keeping a diary is all about looking at everyday life more carefully.”
“Showing a piece about something as private as diary-keeping in public spaces yields an interesting juxtaposition. The fact that the locations were carefully chosen historical sites around the audience’s home country of Singapore adds another layer of meaning. It really gets the viewer to reflect and introspect.”
Credits
- Design firm
- Sagmeister, Inc.
- Creative director
- Richard Johnson
- Art director
- Stefan Sagmeister
- Designers
- Matthias Ernstberger, Stephan Walter
- Production director
- Joanna Lee
- Writer
- Stefan Sagmeister
- Producer
- Bert Tan
- Project manager
- Melissa Hill
- Typeface
- Custom
- Client
- Singapore MDA