Intensity by Dean Koontz
Arce & Kwan Inc., New York, New York, 1996
Description
This fifteen-second spot was created to promote the release of the murder thriller Intensity by Dean Koontz. The aesthetic foundation of the piece was an abstract pattern created in vivid colors from the book cover. The piece was constructed to give a sense of the extreme tension between the heroine and her antagonist that carries throughout the suspense novel. Two identical voice-overs, using both a man and a woman, are meshed together using sophisticated audio morphing technology. We intended the viewer to be left in a state of unease, yet wanting more.
Collections:
Communication Graphics: 18 (1997)
Repository:
Denver Art Museum
Discipline:
Motion graphics
Format:
Animation, Motion graphic, Promotion, Video
Credits
- Design firm
- Arce & Kwan Inc.
- Creative director
- Ivy Kwan
- Graphic designer
- Ivy Kwan
- Animator
- Alejandro Arce
- Producer
- Janice Goldklange
- Client
- Knopf Pantheon/Random House
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