Intensity by Dean Koontz
Intensity by Dean Koontz
Intensity by Dean Koontz
Intensity by Dean Koontz

Intensity by Dean Koontz

Arce & Kwan Inc., New York, New York, 1996

Description

This fifteen-second spot was created to promote the release of the murder thriller Intensity by Dean Koontz. The aesthetic foundation of the piece was an abstract pattern created in vivid colors from the book cover. The piece was constructed to give a sense of the extreme tension between the heroine and her antagonist that carries throughout the suspense novel. Two identical voice-overs, using both a man and a woman, are meshed together using sophisticated audio morphing technology. We intended the viewer to be left in a state of unease, yet wanting more.

Collections: Communication Graphics: 18 (1997)
Repository: Denver Art Museum
Discipline: Motion graphics
Format: Animation, Motion graphic, Promotion, Video

Credits

Design firm
Arce & Kwan Inc.
Creative director
Ivy Kwan
Graphic designer
Ivy Kwan
Animator
Alejandro Arce
Producer
Janice Goldklange
Client
Knopf Pantheon/Random House
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