To provide an integrated marketing launch for all packaging and promotional pieces, we reworked the classic Metallica logo, created a signature typographic style, and extended the concept to various materials including a flag, a coffin-shaped special edition and a vinyl boxed set. A design kit including logos, imagery and graphics was distributed to the band’s record companies to produce promotional materials around the world. 

Sells out without selling out. It’s a corporate identity that doesn’t look corporate. Dead on!