X Exhibition
SenseTeam, Shenzhen, China, 2009
Description
X Exhibition uses the light characters as the principal design element. The tubes’ different modules spell out exhibition information. These lamps symbolize the play of creativity. Extended from the main image, the lamps carry different functions, spelling the exhibitors’ name as a dividers that separate the space.
Juror Notes
Really liked the lights. Kind of a new take on neon but with a fresh approach. The posters expressed the thought without being lit. Big neon type in the wild! What’s not to love? It’s Flavin-astic!
Collections:
AIGA 365: 31 (2010)
Repository:
Denver Art Museum
Discipline:
Brand and identity systems design
Credits
- Design firm
- SenseTeam
- Creative director
- Hei Yiyang
- Designers
- Li Jia, Qin Lang, Zhao Meng, Huang Moqiu, Zhan Ting, Hei Yiyang, Liu Zhao
- Client
- Shenzhen Graphic Design Association
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