Project brief: To highlight the services and people of Arent Fox LLP.

Approach: Smart in Your World is the tagline used by Arent Fox law firm. But it’s more than a tagline—it’s the culture of the company. The Smart in Your World brochure takes a look at some of the most compelling cases and clients the firm has taken on in recent years, but not in a traditional “law firm” manner. Oversize and simplified, the brochure uses the key brand colors of the firm, as well as a super-slick cover with white-foil embossing. The brochure certainly stands out in the crowd and is definitely Smart in Your World.

Effectiveness: Result: much cooler lawyers.

Stands out in their category. Expresses law in a way that doesn’t feel legal.