The Future of AAD
2x4.org, New York, New York, 2005
Description
Although these posters for Columbia University Graduate School of Architecture, Planning and Preservation are not a series, each one examines the act of seeing in a different way. "The Future Of" reverses the usual relationship between distance and legibility, so the closer you get, the less you see.
"Advanced Architectural Design" uses surface pattern to create depth.
Juror Notes
Precise and referential to the topic of architecture.
Depth, texture, dimensionality.
Innovative.
As a group, they are particularly distinctive.
Collections:
AIGA 365: 27 (2006)
Repository:
Denver Art Museum
Discipline:
Promotional design and advertising
Format:
Posters, Type design
Credits
- Design firm
- 2x4.org
- Creative director
- Michael Rock
- Art director/designer
- Glen Cummings
- Printers
- Masterpiece Printers, Full Circle Printing
- Printing method
- Offset lithography
- Paper
- Various
- Typefaces
- Custom type, Berthold Akzidenz-Grotesk, Univers
- Client
- Columbia Graduate School of Architecture, Planning and Preservation
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