Intended for small, regional snowboard publications, this ad soars above the blatant sexism and braggadocio that typify snowboard advertising. The ad outsmarted a culture consumed in one-upmanship with humor and unabashed confidence. By deconstructing the hype surrounding the undisputed Queen of Sleaze, it embraces a hand-made, raw composition that communicates an honest, quality vibe to the company's advantage.