Packaging, essn
Packaging, essn
Packaging, essn

Packaging, essn

Brand Engine [formerly Be Design], Sausalito, California, 2004

Description

With the proliferation of alternative sodas on the market, SkylarHaley needed an extraordinary branding and packaging approach to stand their new product apart. Brand Engine provided a name—essn, the essence of unique varietal fruits—and a look that would reflect its mature, refined taste while holding the attention of younger, faster-paced consumers. The main challenge was to communicate the purity of a 100 percent–juice sparkling beverage in a can typically used for energy drinks. Simple bold graphics and vibrant colors on a sleek bullet can provide stopping power and badge brand appeal. The minimalist design scheme contrasts with the detailed fruit illustrations, which reflect the product’s high-quality ingredients. Already stopping traffic at retail, essn is gathering a cult following at dance clubs, bars and restaurants, and appeared in a recent New York Times article on popular alternative beverages.

Collections: AIGA 365: 26 (2005)
Repository: Denver Art Museum
Discipline: Package design
Format: Package

Credits

Design firm
Brand Engine [formerly Be Design]
Art director/creative director
Eric Read
Designers
Yusuke Asaka, Josh Levine, Eric Read
Illustrator
Martin Ledyard
Photographer
Brent Lindstrom
Copywriter
Georgia Thunes
Project manager
Kirk Gelardi
Printer
Ball
Printing method
flexography
Client
SkylarHaley
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